About Us - OUR PHILOSOPHY

OUR PHILOSOPHY

OUR PHILOSOPHY – CRAFTING MEMORIES

Ajmal Perfumes, 60 years of crafting memories.

A fragrance is all that it takes to travel through time, such is the bond between memory and smell” – Late Haji Ajmal Ali.

Nothing unlocks the memory better than smell, be it a lost love or a fond friend. At Ajmal we aid in creating those memories through our fragrances.

Founded by the Late Haji Ajmal Ali in the early 1950’s, in India, Ajmal Perfumes has grown from a modest trading house into a multi million dollar corporate entity. Today this family-owned business, running out of Dubai, United Arab Emirates, is steered by the passion of the second and third-generation Ajmals, each playing a key role in the brand’s development.

Ajmal stands strong as a corporate entity with a vast portfolio of over 200 of the finest and most captivating fragrances. Ajmal has established a strong presence in the Middle East with over 135 exclusive retail outlets across the GCC, including one in Lebanon and one flagship outlet in Kuala Lumpur, Malaysia. Ajmal also has a presence on the international front, currently exporting their exquisite range of products to 24 countries across the world and exclusive presence through select Duty Free locations and Airlines.

A brand with a rich heritage acquired through 60 years of experience and know-how in the intricate art of perfumery, Ajmal Perfumes has carved a niche for itself in the perfume industry as an innovator in perfume-making and a pioneer in the marketing of perfume products to a global clientele.

Mission & Values

To be a dynamic and environmentally conscious ethical organization committed to developing innovative and unmatched products and services, that satisfy the needs of customers seeking fine fragrances.

People values
our internal corporate philosophy is created around the following values:
  •  Respect for individuals.
  •  Care for employees
  •  Encourage individual excellence
  •  Create a rewarding environment
  •  Foster a spirit of teamwork
  •  Inculcate integrity and honesty.
Corporate values
The integral elements of our corporate culture are based on the following values:
  •  Fair business ethics
  •  Unbreakable moral values
  •  Supporting the social cause
  •  Respect for the culture of the country we operate in.
  •  Unending perseverance on innovation and product quality