The luxury fragrance house received awards for Arabian Prestige (Male), Arabian Popular Appeal (Male) and Mono-brand Retailer of the Year. Organized by the Fragrance Foundation Arabia (FFA), the inaugural FiFi Dubai Awards, held at the Address Downtown, brought together some of the region’s biggest names in luxury fragrances alongside top international brands, key industry players, retailers, marketers and distributors. The event marks a significant development in the globalization of the region’s fragrance industry and is a testament to the important role that the Middle East plays in shaping future global trends in the sector.

The Mono Brand Retailer of the Year Award was presented to Ajmal for their retail philosophy Crafting Memories, which was unveiled during a revamp exercise in July 2009. Conceived from the notion that beautiful fragrances unify the human senses and create lasting memories in people’s lives, the phased revamp of all Ajmal outlets boasts a new open-plan layout within a spacious, stylish and contemporary environment that is essential for an interactive and sensory retail experience.

The Arabian Prestige (Male) and Arabian Popular Appeal (Male) Awards were bestowed upon two of Ajmal’s finest male fragrances, Dahn Al Oudh Maysam and Khawatir respectively. Sophisticated, elegant yet powerful, both fragrances epitomize the dignified realm of Arabian perfumery.

Ajmal’s expertise and know-how of the fragrance business in the Middle East region, alongside its in-depth understanding of the intricate history of perfumery in the Arab world have enabled the brand to keep their finger on the consumer pulse, and stay on top of key trends in the regional and international fragrance industry. With their nose for creating exceptional and captivating Oudh, oils and perfumes, Ajmal fragrances appeal to both local and international audiences.

The madkhan secured its place in the Guinness world records during the Dubai shopping festival in 2001. Approximately 60 times the size of a normal madkhan, the Ajmal creation measures about 3 meters in height with a 1.2-meter base. This unique creation weighs approximately 1,000 kilos and is fabricated out of dyes ash-wood, copper and brass. The three parameters by which Guinness authorities judged this record were that the madkhan was constructed using the same materials that go into the fabrication of a traditional incense-burner, that it was in perfect working order and finally that it retained its original structure and form after being operated.